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Solution for digital eyewear consultation
At pickz ai, we digitalise the entire eyewear consultation process. We connect opticians, eyewear manufacturers, and eyewear wearers in a single digital solution for the future of eyewear retail — data-driven, efficient, and personal.
What can you expect from the future of eyewear retail?
With our Workflow Management Solution (WMS), we are rethinking the future of eyewear consultation. We support opticians, eyewear manufacturers, and eyewear wearers in meeting the evolving requirements of the industry.
For opticians
Today’s customers expect personalised consultations that are digitally supported — from the first (online) point of contact through to in-store selection. At the same time, your professional expertise remains central, even as limited staff resources place increasing demands on daily operations. A modern, seamless workflow becomes a decisive competitive advantage.
For eyewear wearers
Do you expect clear recommendations, easy-to-understand information, and a transparent consultation experience?
We have developed a solution that supports you throughout your eyewear search.
For eyewear manufacturers
Digital channels are becoming increasingly important. Your collections need to be more visible, feedback should be implemented more directly, and your brand must be digitally experienceable - without losing the strong relationship with opticians.
How does pickz ai’s Workflow Management Solution (WMS) support you?
The Workflow Management Solution (WMS) is a web-based, fully customisable product designed for eyewear consultations. It supports professionals before, during, and after the consultation, making the process more data-driven, efficient, and personal. A proprietary AI algorithm analyses relevant data and provides highly precise recommendations.
Currently, we offer six core features within our Workflow Management Solution (WMS). In addition, our portfolio includes further modules and developments, which we provide flexibly and step by step, depending on your needs.
All modules can be used individually or as a holistic solution.
Each feature is delivered as a web-based solution and can be seamlessly integrated into existing systems — online on your website, in-store, or combined in an omnichannel approach.
AI-powered facial analysis
Take or upload a photo - our technology instantly analyses biometric features and facial shape. Based on this analysis, the system recommends suitable eyewear frames whose characteristics and styles optimally match the individual profile.
You can efficiently select suitable frames and enhance your eyewear consultations with well-founded, professional insights.
Eyewear manufacturers ensure that their models are recommended to the right audiences: The AI identifies which frame characteristics within a collection best match the facial shapes of customers.
AI-powered recommendations
The information collected is matched with the available assortment by our technology within seconds.
This creates a personalised pre-selection of frames. From a wide range of combinations, the system filters those models that best match the individual requirements.
Opticians benefit from convincing sales recommendations: Our technology automatically provides clear arguments explaining why a specific pair of glasses suits the customer. This makes the eyewear consultation even more effective while increasing conversion through a highly accurate pre-selection.
For eyewear manufacturers, the recommendation system delivers data-driven insights into which models perform particularly well within specific target groups - providing valuable feedback for product development and sales.
Digital needs analysis
A digital questionnaire precisely captures customers’ visual needs and preferences - online via your website or directly in-store. Based on the responses, a customer profile is created, serving as the foundation for a personalised, data-driven eyewear consultation.
Opticians gain a clear understanding of customer requirements from the very beginning and can recommend suitable eyewear faster and with greater confidence.
Eyewear manufacturers benefit from data-driven insights: You gain a clear understanding of which visual needs and style preferences are in demand in the market — delivering real market insights at the push of a button to optimise collections and marketing activities.
Intelligent consultation guidance
This feature guides you and your customers seamlessly through the entire eyewear purchase journey - from the initial search and needs assessment through to the final decision. The result is an intuitive, continuously supported eyewear consultation process.
For opticians, this means standardised, frictionless workflows operating in the background. Routine tasks are automated, freeing up time for what truly matters. Each step of the eyewear consultation process is transparent, structured, and efficient.
Eyewear manufacturers can be confident that their brand messaging is consistently integrated - whether in digital consultations or in-store. Products are presented professionally and consistently at every touchpoint, ensuring a strong and unified brand experience.
Personalised digital eyewear passport
After the purchase, pickz ai automatically creates a digital eyewear passport containing all essential information - from lens specifications to care instructions. The information is stored securely, accessible at any time, and can be supplemented with personalised reminders whenever needed.
Opticians remain connected with their customers even after the purchase and strengthen long-term customer relationships - without adding extra effort to their daily operations.
Eyewear manufacturers benefit as well, as their brand remains present - for example through service reminders, inspections, or brand-specific messages within the digital eyewear passport. This increases long-term customer satisfaction with both the product and the brand.
Virtual Try On
With the virtual try-on, selecting eyewear becomes an experience. Users can realistically test different frames — online or in-store. Within seconds, the feature places a precise digital model of the selected frame onto the face.
Opticians offer an innovative service that strengthens customer engagement while reducing consultation time.
Eyewear manufacturers make their entire collection digitally experienceable. Every frame can be tried on virtually, increasing brand presence and convincing potential customers online — without an app, directly in the browser.
Flexible AI modules for your individual workflow
If you have specific requirements, we develop custom extensions on request — fully tailored to your needs. Whether special processes, bespoke features, or deep integration into your existing systems: we adapt pickz ai precisely to your business so the solution truly fits your workflows, your processes, and your customers.
Why choose pickz ai?
Because pickz ai simplifies your daily operations - while making your eyewear consultations data-driven, efficient, and personal.
Our in-house technology, “Made in Germany,” is secure, scalable, and continuously learning. With every real consultation, it becomes smarter - giving you a sustainable competitive advantage over time.
For the eyewear industry - and together with it. pickz ai was designed in close collaboration with opticians, eyewear manufacturers, and research partners to optimise the search for the right eyewear. The solution is precisely tailored to the specific requirements of the eyewear industry.
Our features do not replace consultations — they support them. We believe technology should empower people, not replace them. pickz ai reduces routine tasks, delivers data-driven recommendations, and creates space for what truly matters: your personal consultation and expertise.
Whether independent optician, retail chain, or eyewear manufacturer - pickz ai integrates seamlessly into your organisation. Our customisable white-label solution can be configured and integrated into existing systems without major IT effort or specialised technical knowledge on the customer side.
No installation. No lengthy integrations. You can deploy our web-based features quickly — in-store or online. Simply get started and benefit immediately from digital eyewear consultation.
Your consultation performance becomes measurable through data. Our solution provides valuable insights into customer behaviour and sales processes. This allows you to better understand your customers, demonstrate consultation success with clear metrics — and optimise it in a targeted way.
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Interested in our solution?
We continuously develop our technology together with engaged stakeholders from the eyewear industry — and we welcome partners who want to actively help shape digital eyewear consultation.
Let’s explore how pickz ai can optimise your processes
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